With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
The WesTrac brand is more than our logo.
It’s our people, behaviour, voice, personality, services, machines, engines, solutions, and workshops - it’s in everything we deliver, everything we do, and everything we communicate. Our brand is also our guidepost. It helps bring us together and directs the experience we provide to you every day.
In the end, our brand is best summarised as the experience you have with WesTrac. It’s what WesTrac means to you.
Our identity is formed by several visual elements and guidelines. Our brand composition is the key to driving consistency among our many forms of communications.
Visual elements that have guidelines include logo, colour scheme, tagline, headlines, baseplate, imagery, typography and the yellow band & bar.
Send a message to our Marketing Team and they'll be in touch to provide any information you require about our company.