With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
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Brand
We invite you to explore the WesTrac brand – who we are, how we got here, and where we’re going as a Cat dealership. If you are an employee, member of #TeamYellow, or agency seeking to learn more about us and how we express our brand in tangible assets, you have chosen the right place to start digging.
We're more than just a logo
“The WesTrac brand is more than just our name and logo, it represents who we are, what we do, how we conduct ourselves and, most importantly, what we mean to you. The information you’ll find here is designed to ensure our brand remains a valuable, consistent and celebrated part of our future, as well as our history.”
- Danielle Bull, General Manager of Marketing
Who is WesTrac?
The WesTrac Brand
The WesTrac brand is more than our logo.
It’s our people, behaviour, voice, personality, services, machines, engines, solutions, and workshops - it’s in everything we deliver, everything we do, and everything we communicate. Our brand is also our guidepost. It helps bring us together and directs the experience we provide to you every day.
In the end, our brand is best summarised as the experience you have with WesTrac. It’s what WesTrac means to you.
The WesTrac Identity
Our identity is formed by several visual elements and guidelines. Our brand composition is the key to driving consistency among our many forms of communications.
Visual elements that have guidelines include logo, colour scheme, tagline, headlines, baseplate, imagery, typography and the yellow band & bar.
let's do the work
Need information about WesTrac?
Send a message to our Marketing Team and they'll be in touch to provide any information you require about our company.