Other Brands

There are many other brands, trademarks and technologies commonly associated with WesTrac. These include:

  • Caterpillar – The Caterpillar manufacturing company.
  • Cat – Caterpillar’s products and services.
  • Cat Financial – Caterpillar’s finance arm. WesTrac customers deal with Cat Financial for finance.
  • Cat Rental Store – Caterpillar’s rental arm. Each dealership has a "rental store".
  • Cat Connect – Caterpillar’s technology products and services related to the construction industry.
  • Cat MineStar – Caterpillar’s technology product and services related to the mining industry.
  • Cat Reman – Remanufactured parts and components.
  • Cat Classic – Parts for older Cat machines.
  • Cat Lift Trucks – Cat forklift products.
  • Cat App - Mobile application for machine owners to help management fleet, launched late 2018.
  • Cat Certified Used – Used machines that have gone through Caterpillar’s inspection process.
  • WesTrac Institute – WesTrac’s training arm.
  • Let’s Do The Work – Caterpillar’s current tagline and brand platform, launched in 2018.
  • Built For It – Caterpillar’s out-dated tagline and brand platform, retired in 2018.
  • Trimble – Equipment management technology company.
  • VisionLink – Equipment management software service created by Trimble.
  • My.Cat.Com (MCC) – Equipment management software service created by Caterpillar.
  • Parts.Cat.Com (PCC) – Online parts e-Commerce platform, launched 2017.
  • Cat PartStore - Outdated online parts e-Commerce platform, replaced by PCC.
  • CatUsed.Cat.Com (CUCC) – Used equipment inventory platform created by Caterpillar.
  • Coates Hire – An equipment rental company owned by Seven Group Holdings.
  • Energy Power Systems Australia (EPSA) – Australia’s Cat engine dealer

To view all of the other brands in the Caterpillar Brand Portfolio, click below.

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