Logo

westrac

Our logo is referred to as the ‘WesTrac Cat’ logo as it encompasses both the WesTrac logo and Cat logo in the one design, side by side. Every Cat dealership has a similar logo and within the industry this unique design is referred to as a dealer lockup.

For all our tangible assets, the WesTrac Cat logo must be used.

The only time the WesTrac logo can be used in isolation, without appearing inside the dealer lockup, is when it is used as a profile icon on social media. No external party is authorised to use the WesTrac logo in isolation.

Logo Types & Usage

There are three WesTrac Cat logos that must be used when an asset requires our logo.

  1. Logo without keyline – Used on assets where a logo is required to be placed over a white or light grey background
  2. Logo with white keyline – Used on assets where a logo is required to be place over an image or coloured background
  3. Black and white – Used on assets that are not colourised. This is mostly suited to printed assets.

Logo Types

Logo Clearspace

The WesTrac Cat logo must always be used with clear space around it, both vertically and horizontally. The logo must be given clear space the height of the capital “W” in the WesTrac type, on all 4 sides of the log.

Clearspace

Logo Q&As

Can the logo be transparent, distressed or changed in any way to suit an asset?

No, our logo must be displayed in full without any alteration.

Can the logo colours be changed to suit an asset?

No, our logo colours must not be changed. The only exception to this rule is using the black and white version.

Can the logo be shrunk to suit an asset?

Yes, provided both the words ‘WesTrac’ and ‘Cat’ are clearly legible and there is sufficient clearspace around the logo. For web assets, the smallest dimensions allowed are 100x25 pixels.

Can the logo be cut or changed to suit an asset?

No, both the WesTrac logo and Cat logo must remain side by side. The Cat logo cannot be cut and moved to any other position.

Dealer Lockup Design

Created in 2002, the design of the Caterpillar dealer lockup is fixed and cannot be altered in any way. Its height and width ratios are absolute. Its width is always four times its height. The area where ‘WesTrac’ appears is also defined as per the image below:

dealer lockup design

Keyline Design

A keyline refers to the border around a logo. Our logo with the white keyline is the most commonly used version of our logo and appears on assets that require the logo to be placed over an image or coloured background. The width of this keyline is fixed and cannot be altered in any way. Its width equals half the distance between the C and the yellow box within the lockup.

Logo Package Request

Only authorised employees, vendors and suppliers will be given access to download the WesTrac logo package. To request access or download the package, use the form below.

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