With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
Cat Parts
Keep your operation working around the clock by making WesTrac your partner in parts. With over 75,000 product lines stocked in our warehouses, ready-to-go, we won't let you down.
WesTrac Services
With us in your corner, you won't just be hitting targets and meeting deadlines, you'll be achieving a higher standard of work, winning more business and delivering more value to your customers.
Technology Solutions
In today's world, you either harness technology or get left behind. Technology is what'll tip the scales to give your business an edge over your competitors.
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Our tagline is “DO MORE”. It’s how we position ourselves and functions as a distilled version of our brand promise.
Tagline Meaning
DO MORE encapsulates our brand in a very tangible, easy-to-remember and practical way. It’s aspirational, forward looking and motivational. It also means something different to every customer. One customer might be investing in an equipment solution to win the next big tender while another wants to expand into a new market. Whatever our customer’s goal is, we’re here to help them DO MORE and achieve it.
Tagline Usage
DO MORE is a communication tool that can be used on customer-facing, above-the-line, tangible assets designed to promote WesTrac’s products, services and technologies. It is mostly used in the footer of assets. Examples of this include poster advertisements and this website. It can be used in isolation or nearby the WesTrac Cat logo (provided the clearspace rule is met).
The tagline is often integrated into marketing copy and headlines, i.e. DO MORE THAN EVER BEFORE or DO MORE WITH LESS.
The tagline is also often used in social media as a hashtag: #DOMORE
Tagline Design
- If the tagline is integrated into marketing copy and headlines, it can be the same colour as the copy/headline.
- If the tagline is isolated, it must be black.
Tagline Links
DO MORE links directly to our brand framework in multiple ways. For example:
- Brand Purpose - DO MORE to make owning and operating equipment as easy, profitable and safe as possible for all customers.
- Brand Promise - DO MORE to help customers get more from their equipment solutions.
- Brand Mantras - DO MORE to be attentive, professional and available to customers.