With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
When the CEO of New Zealand Cat® dealer Terra Cat, Grant Whitelaw, found himself stuck in Australia due to COVID-19 travel restrictions, it posed a few problems.
He had a business to run and it was on the other side of the Tasman Sea. He also had a new strategy to launch and employees to advise. A hotel room video was not going to serve the purpose, so Grant turned to fellow Cat dealer WesTrac seeking an appropriate backdrop to shoot his video.
WesTrac NSW Chief Executive Greg Graham and GM Operations Adrian Howard were happy to assist.
“While there were restrictions in place regarding visitors to businesses, WesTrac’s Tomago site is a Government-approved COVID Safe Facility,” Adrian said.
“So we were happy to lend a hand to Grant. As a fellow Cat equipment dealer, we understand the importance of maintaining the strong brand story associated with Caterpillar and ensuring all communications – internal and external – are presented in the right way."
Grant says having the familiar Cat equipment as a backdrop for his video shoot was an important aspect of sharing the message with the Terra Cat team across New Zealand.
“I greatly appreciate the assistance that Greg, Adrian and the team were able to provide,” he said.
“As well as ensuring the branding was correct, the setting provided a certain comfort to staff that there was some continuity of business in spite of the extraordinary circumstances many of us have found ourselves dealing with.”
Needless to say, the video shoot went off without a hitch and served its purpose to deliver the right messages to Terra Cat staff.
Grant added that it was a great opportunity to tour WesTrac’s facilities, talk to the team and see the close similarities between the businesses on either side of the Tasman.
As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.
With more than 4,000 team members, WesTrac is dedicated to creating and delivering outstanding value for our team, customers, shareholders and the community. We are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.
Community involvement is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based.
As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.