Sometimes in sport, you can’t always stick to the game plan.
The same goes in real life and it’s something husband and wife team Anthony & Peta Oldfield from OIdfields Australia realised earlier this year.
Living out in the bush on a large rural property with young kids, surrounded by trees, the Oldfields have always been aware of how dangerous a fire could be. However, even they could not have predicted the devastation caused by the Australian bushfires last summer.
The bushfires were a catalyst for change that caused the Oldfields to pivot their business to one focused on saving lives through hazard reduction. To do this effectively, they needed reliable, quality equipment. This meant buying a Cat HM315C Mulcher attachment from WesTrac.
Anthony said one of the surprising things they discovered was that the Cat loader and mulcher brought distinction to their business – customers were really impressed when Oldfields arrived for a job with the iconic yellow-coloured equipment on the truck.
“Customers say ‘Wow, I wasn’t expecting that’,” he said.
What particularly stood out was that the loader could quickly mount a mulcher and perform land clearing work with ease.
“It’s a winner... just about every earthmoving business out there has a basic machine with a bucket but having the Cat mulcher really puts us in our own league,” he said. “Customers see yellow and know we’ll get the job done right.”
IT’S A TEAM DECISION
Like many small businesses, Anthony and Peta work closely together as a team. Anthony looks after the operational side of the business and marketing, with Peta handling the financials and administration. Between the two of them, they decided a Cat 299D3 XE Compact Track Loader would be the best fit for their business.
With a lot of new land clearing and hazard reduction work coming in, Peta said they were looking at increasing their fleet size.
“Things are going great; we’re run off our feet. We’re currently deciding on what we need – but whatever it ends up being, it’ll be Cat yellow and it’ll come from WesTrac,” she said.
When we play blocks, we play BIG! This throwback video pits five Cat® machines against a mountain of massive JENGA® blocks. The aim of the game to remove and reposition the stack, one block at a time, without toppling. Talk about your skilled operator!
In this series of videos we meet Anthony and Peta Oldfield who started Oldfields Australia in 2018. Following the Australian bushfires, they pivoted their business to hazard reduction and have never looked back.