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These days every man and his dog is on social media. We’re not joking about dogs either, Jiff the Pomeranian has over 10 million followers on Instagram!
The point is – if you’re not active on socials, you should be, and this article will help you get started on that journey. Before we dive into it, it’s worth checking out a few construction industry examples first:
Capturing the perfect moment for a post on Instagram is not worth putting anyone at risk.
If your content could be deemed as unsafe by anyone, we recommend not posting it, as this could encourage others to replicate it and place them at risk.
A construction business on social media will not see success without good photography (and video down the track). The better your photos are, the more likely you are to get likes and build a following. Nobody expects you to be an expert photographer who has a deep understanding of lighting and composition, but they do expect a crystal-clear shot of something that looks cool. To achieve this, you’ll need a decent phone with a good camera.
Once a device is acquired, it’s a simple matter of practice makes perfect. Your first few attempts might not be works of art, but you’ll get better at it over time. Stick with it and ask people around you for feedback. When you start seeing likes coming in, adapt and focus on what works.
Success on social media takes a long time and effort. To get there, you need to start small and work your way up slowly. We recommend choosing two social media channels and focusing on them, so you’re not spreading yourself too thin. If you try and do more, you’ll find the workload overwhelming. Examples of channels include Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube and yes, even TikTok.
As a construction business just getting started on social, we recommend going with Instagram (primarily) and Facebook (secondary). However, if you’re already pretty savvy on social media and are comfortable shooting/editing videos, you may want to focus on YouTube and TikTok.
Just about every second construction business is on Facebook and Instagram, so by choosing YouTube and TikTok you’d be differentiating your business and are more likely to stand out from the crowd – though creating successful content for these channels is a lot more difficult.
Once you’ve decided on two channels:
Before you do your first post, sit down and decide what you’ll be posting and when.
Start with twice per week and move to 3-5 times once you start to build a following. The goal here is to choose something manageable. Once you’ve decided on frequency, book a regular 30-minute timeslot in your calendar to get this done – this is very helpful to keep you on track and consistent.
Once you’ve decided what you’ll be posting and when, you should write it all down somewhere or add it to a calendar (preferably one that gives you reminders).
Stay tuned for part two of this series.