More than 16,000 Cat machines have been delivered by WesTrac in the region during that time, supporting customers in the mining and construction industries.
Chief Executive NSW/ACT Adrian Howard says, “from when the first Cat tractors arrived in Sydney almost a century ago, products manufactured by Caterpillar® have played a pivotal part in the growth of our cities, regions and driving Australia’s exports ever since.”
“Over the past two decades, WesTrac has been at the forefront of delivering Cat machines and products to meet rising demand, especially within the construction and mining industries.”
When WesTrac became the official Cat dealer for NSW and the ACT, work immediately began on fitting out the first purpose-built branch in Bathurst. The WesTrac team of 50 rapidly grew to more than 500 in just over two months.
Today, WesTrac NSW/ACT has 18 branches, six Click and Collect lockers and more than 1,500 dedicated team members, providing support and service to more than 6,500 customers each year.
WesTrac continues to grow its workforce and develop its people and has nationally trained over 2,400 apprentices through the WesTrac Institute.
Adrian says, “over the past 20 years our customer needs have changed and demands on business operations have increased with the rapid uptake of technology and rise in 24/7 working environments.”
“WesTrac is committed to investing in our people and our facilities to continue to deliver world class service and support to our customers by ensuring owning and operating Cat equipment is safe, easy and profitable.”
“A big part of this commitment is our ongoing investment in our facilities and cutting-edge technologies and in the last year alone, we have opened the Tomago Technology Experience Centre, installed an AI-powered AutoStore parts warehousing solution and commissioned a world first automated fluid analysis laboratory.”
"We’ve come a long way since 2004 and change is only going to keep occurring faster – our goal is to stay at the forefront of technology and innovation to ensure our customers continue to succeed from owning and operating Cat equipment.
"If our customers are succeeding, then we are succeeding, and I am proud to say over the past two decades WesTrac has solidified our position as the leading equipment dealer in the markets we serve.”
When discussing what has changed during the period, Adrian listed safety, sustainability and diversity of background and thought as three important parts of doing business that have significantly evolved and changed, for the better.
“WesTrac is committed to building a more sustainable future – internally at WesTrac, for our customers and for our local communities.”
“We are taking on a collaborative approach to achieve this – one that sets the standard for our industry and strives for meaningful change.”
“Thank you to our customers, Caterpillar and our WesTrac team members who through their loyalty and dedication have helped WesTrac to become the world-class business we have today.”
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Marissa Taddeo
marissa @ hellospoke [dot] com.au
0401 019 885
Emily Evans
emily @ hellospoke [dot] com.au
0401 337 959
As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.
With more than 4,500 team members, WesTrac is dedicated to creating and delivering outstanding value for our team, customers, shareholders and the community. We are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.
Community involvement is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based.
As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.
