WesTrac takes purple approach for women in mining

A Cat grader with a difference is on its way from Caterpillar dealer WesTrac’s Port Hedland workshop to a Pilbara mine site.

Unlike the typical yellow Cat equipment in use across Australia’s mining sector, this is likely to be the only purple grader operating anywhere in Australia.

The eye-catching finish was applied as part of a machine rebuild by WesTrac and is designed to promote recognition of the Women in Mining in the Pilbara (WiMitP) group.

WesTrac Area Manager Jason Hill said while the team had painted equipment in various colours including blue, green, pink and black before, it was the first time he’d come across a request for purple.

“It’s not a shade we have on hand as part of the standard Cat colour range, so to meet the brief we engaged one of our key customers and local suppliers that regularly assists us with equipment painting” Jason said.

“No doubt it will turn some heads when it makes the journey back to site this week and that’s exactly the purpose – to generate recognition and attention for the big number of women working in the mining sector across the Pilbara region.”

Jason said the rebuild was also a great example of mining companies providing work opportunities to support the local communities in which they operate.

“While these sorts of full rebuilds have traditionally been carried out at WesTrac’s Perth workshop, the company also has Caterpillar trained technicians and fully equipped facilities within its extensive regional network around the State, and mining operators’ willingness to utilise these local workshops is boosting regional employment opportunities,” he said.

“The unusual colour finish has allowed WesTrac to further extend that use of local business as well.”

Authorised Images

  1. Purple Cat grader to make a different for WiMitP
  2. Purple Cat grader next to a WesTrac field service truck

Media Contact

Simon Shepherdson

Spoke Corporate

simon @ spokecorporate [dot] com

(08) 6245 3121 | 0413 809 404

About WesTrac

For more than 25 years WesTrac has set the benchmark in equipment management solutions, providing customers across Western Australia, New South Wales and the Australian Capital Territory with unrivalled support in the mining and construction industries. As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.



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