We invite you to explore the WesTrac brand – who we are, how we got here, and where we’re going as a Cat dealership. If you are an employee, member of #TeamYellow, or agency seeking to learn more about us and how we express our brand in tangible assets, you have chosen the right place to start digging.
Who is WesTrac?
The WesTrac Brand
The WesTrac brand is more than our logo - it’s in everything we deliver, everything we do, and everything we communicate. Our brand is also our guidepost. It helps bring us together and directs the experience we provide to you every day. In the end, our brand is what WesTrac means to you.
The information you’ll find here is designed to ensure our brand remains a valuable, consistent and celebrated part of our future, as well as our history.