An organisation's culture is the sum of its individual parts, so we believe every employee has the ability to contribute to the culture we create for ourselves. As a team, we identified a common set of values that we want to underpin our culture. Collectively, we refer to these values as SPARC. They cover everything from safety, to the way we treat ourselves, our customers and our business.
change in action

Values are the foundation of our culture

Culture Transformation

Over the last few years, WesTrac has been undergoing a cultural transformation, part of which involved re-evaluating the values and behaviours that underpin our success as an organisation and our reputation. It is important for us to make sure the foundations of our culture (our values) are an accurate reflection of our brand and business, whilst being supportive of our future direction and vision. 

After consultation with team members from all areas of our business, we launched SPARC values. A set of values that apply to everyone in our business, from executives to mechanics to office team members. Having a transparent set of values that everyone agrees on has allowed us to set clear expectations, which in turn allows us to have fair conversations when those expectations aren't met and celebrate when expectations are exceeded.

SPARC Values

We refer to our values as SPARC:

  • Safety - Looking out for me and my mates
  • Pride - Pride in our work, business and customers
  • Accountability - Taking ownership and responsibility for our actions
  • Respect - We value and acknowledge the views, achievements and differences of others (diversity)
  • Customer - We provide solutions, service and satisfaction to our customers

"Pride" in action

Ricky Reynolds is a WesTrac Apprentice and an avid photographer who takes pride in his work and business. He demonstrates pride using his prowess behind the camera and has since amassed a sizable following on Instagram as @yellow_apprentice. Follow him for some amazing shots!

The Yellow Apprentice

"Safety" in action

With suicide being the number one killer in the construction industry and mental health a growing concern for our people, addressing these issues and providing support has become a major part of our culture. We support Mates in Construction and R U OK Day, whilst providing an Employee Assistance Program (EAP).

"Customer" in action

When one of our Technology Specialists, Martin Reid, heard about a customer having a Cat skid steer stolen, he went above and beyond to locate it, using VisionLink and Google Maps. Thanks to Martin and the police, our customer's machine was recovered in under 10 hours.

The Stolen Skid Steer
let's do the work

Need information about WesTrac?

Send a message to our Marketing Team and they'll be in touch to provide any information you require about our company.

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