With our huge inventory of new, used and rental equipment, WesTrac has the right machine for the job.
Over the last few years, WesTrac has been undergoing a cultural transformation, part of which involved re-evaluating the values and behaviours that underpin our success as an organisation and our reputation. It is important for us to make sure the foundations of our culture (our values) are an accurate reflection of our brand and business, whilst being supportive of our future direction and vision.
After consultation with team members from all areas of our business, we launched SPARC values. A set of values that apply to everyone in our business, from executives to mechanics to office team members. Having a transparent set of values that everyone agrees on has allowed us to set clear expectations, which in turn allows us to have fair conversations when those expectations aren't met and celebrate when expectations are exceeded.
We refer to our values as SPARC:
Ricky Reynolds is a WesTrac Apprentice and an avid photographer who takes pride in his work and business. He demonstrates pride using his prowess behind the camera and has since amassed a sizable following on Instagram as @yellow_apprentice. Follow him for some amazing shots!
When one of our Technology Specialists, Martin Reid, heard about a customer having a Cat skid steer stolen, he went above and beyond to locate it, using VisionLink and Google Maps. Thanks to Martin and the police, our customer's machine was recovered in under 10 hours.