Loader takes men's health message beyond Movember

Leading Caterpillar® dealer WesTrac and Rio Tinto are taking the men’s health message beyond the month-long Movember campaign with an eye-catching Cat 914K Wheel Loader that has been painted blue.

The new loader is bound for Rio Tinto’s Paraburdoo mine site in the Pilbara and, following its custom paint job at WesTrac’s Perth workshop, will serve as a reminder for mine workers to take note of men’s health on an ongoing basis.

WesTrac CEO Jarvas Croome said while Movember was a good opportunity to bring the importance of men’s health into focus, the colourful loader was bound to keep the topic in focus for a long time to come.

“People are bound to notice the sky blue loader, which will stand out among the typical Cat yellow equipment on site,” Mr Croome said.

"We hope that will generate conversations and greater awareness about men’s health.”

The idea to promote the men’s health message was initially floated by WesTrac staff and the new loader presented a perfect opportunity to do that. WesTrac offered to carry out the custom paint job and Rio Tinto was quick to oblige.

Mr Croome said while there was a strong focus and significant success when it came to safety performance across the Australian mining industry, a lot of people were less inclined to discuss personal health issues.

“It is vitally important to encourage more open and honest attitudes among men when it comes to their health,” he said.

“Creating these novel discussion points and having industry leaders such as Rio Tinto flying the flag for men’s health are the sort of things that can make a real difference.”

Authorised Image

Download - "WesTrac CEO Jarvas Croome, right, with WesTrac staff (from left) Tory Gibbons, Walter Thorne, Steven Henderson, Simon El Chami and Andrew Scudds."

WesTrac Media Contact


Marissa Taddeo
marissa @ hellospoke [dot] com.au
0401 019 885

Emily Evans
emily @ hellospoke [dot] com.au
0401 337 959

About WesTrac

As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of mining and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible. With more than 4,500 staff, WesTrac is focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.

To achieve this, we commit to building better together through collaboration and collective action. Helping customers achieve their own ESG objectives to reduce emissions through product advancements and technology solutions. This shared goal of a sustainable future for all is why we are focused on Responsibility, Advancement, Community, Inclusivity, Development and Solutions, as a means to deliver long-term positive success for the environment, customers, team members, stakeholders and the wider community.

Community development and support is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based. As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.

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