WesTrac leads workplace wellbeing charge with new peer-led program rollout

Caterpillar® dealer WesTrac has joined forces with Lifeline WA to roll out a new employee-led health and wellbeing program aimed at encouraging workers to seek help from their peers when dealing with difficult situations or circumstances.

Resourceful Mind was developed by Lifeline WA is association with the Chamber of Minerals and Energy of Western Australia and was launched by WesTrac on 29 March 2023.

Designed to help equip individuals with the skills and tools to navigate conversations with their teammates if they’re going through tough times, Resourceful Mind supports WesTrac’s Mental Health Strategy and is being rolled out across its WA business.

WesTrac CEO Jarvas Croome said 26 staff across the business had been trained to become Wellbeing Representatives, providing safe and trusted contact points for colleagues to seek help and support.

“We’re pleased to partner with Lifeline WA to implement a program that is peer-led and recognises the unique nature of work our staff undertake, the diversity of people and workplaces and the challenging environments and situations people often encounter both at work and in their personal lives,” he said.

“Coupled with existing intervention programs and mental wellbeing training, Resourceful Mind promotes building a psychologically healthy workplace.

“Our Wellbeing Representatives help people identify signs of stress or distress among co-workers, provide an ear and lend support as well as connecting individuals with appropriate support if needed.”

Mr Croome said the program would be trialled for several months before opening up another intake to boost Wellbeing Representative numbers.

He added that it created an avenue for workers to approach their colleagues for help if they were not comfortable approaching a formal employee assistance program.

Lifeline WA CEO Lorna MacGregor said the program was founded on three key simple but effective principles:

  • Look out - identify colleagues who may be at risk to themselves or others
  • Listen - provide an empathetic, listening ear
  • Link up - facilitate pathways to professional help

The roll out of Resourceful Mind is WesTrac living their values which includes “Looking out for me and my mates.” said Ms MacGregor.

“Lifeline WA is very proud to be partnering with a leading organisation such a WesTrac to build a safe and supportive workplace community.”

WesTrac Media Contact


Marissa Taddeo
marissa @ hellospoke [dot] com.au
0401 019 885

Emily Evans
emily @ hellospoke [dot] com.au
0401 337 959

About WesTrac

As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.

With more than 4,500 team members, WesTrac is dedicated to creating and delivering outstanding value for our team, customers, shareholders and the community. We are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.

Community involvement is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based.

As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.

About  lifeline wa

Lifeline WA provides all Western Australians experiencing a personal crisis or thinking about suicide with access to 24 hour crisis support and suicide prevention services.

Our 13 11 14 service is a nationally-routed crisis support number, available every day of the year, from any location in Australia. It is available to anyone - regardless of age, gender, ethnicity, religion or sexual orientation.

Somewhere in Australia there is a new call to Lifeline every 30 seconds. Last year, 94,316 Western Australians reached out to Lifeline WA for help. Many were after advice or self-help information for friends and family. Others were reaching out for someone to listen to their concerns. Typically, callers in crisis find that painful changes or problems are increasing their distress and overwhelming their capacity to cope.

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