WesTrac's FitFleet helps keep assets in peak condition

Leading Cat® dealer WesTrac is helping customers keep assets in peak condition with a new range of technology-assisted service level agreements.

FitFleet® Customer Value Agreements (CVAs) are designed to allow operators to work the way they choose, from DIY through to fully managed repair and maintenance options. According to WesTrac Asset Strategy Manager Dean Cruickshanks, where FitFleet differs from other service agreements is in the way it utilises the latest data gathering technology.

“Data is captured directly by sensors on the asset and WesTrac’s Asset Solution Advisor Team analyses that data to stay abreast of machine health and maintenance requirements,” Dean said.

“When maintenance is required, we’ll organise for the work to be completed by our qualified technicians or if our customer wants to do the job themselves, we will organise for the appropriate parts to be sent to site.”

There are four types of FitFleet CVAs available, each offering different levels of support - Essentials, Plus, Premium and Ultimate.

The Essentials CVA allows equipment owners to pay as they go, either carrying out the work themselves or utilising WesTrac service personnel. The top-level Ultimate CVA incorporates full parts, service and health monitoring with the cost of maintaining the machine matched to the machine’s utilisation each month.

For third-generation civil contracting business and longstanding WesTrac customer J&M Bashforth, FitFleet CVAs mean downtime and unplanned delays are minimised.

Director Luke Bashforth says the company has 19 Cat machines under Ultimate or Premium CVAs.

“FitFleet CVAs allow us to maintain focus on the day-to-day business without the worry of repair and maintenance requirements,” Luke said.

“The fact that our maintenance and repair costs are known and maintained at a steady amount each month is a big advantage.”

Dean expects FitFleet to quickly become popular with customers because it removes another layer of risk from their businesses.

“The four service levels cater for a range of customer needs and asset management requirements,” he said.

“We understand that some operators are more than happy to carry out their own services and may have easy access to one of our branches, but still like the security of having WesTrac monitor and advise on service requirements, so the Essentials agreement is ideal for them.

“Even under an Essentials CVA, if they require a technician to assist, we organise that on a fee for service arrangement.”

However, for customers seeking to spread costs based on machine utilisation and to have the security of knowing parts and service personnel will be onsite as required, the other CVAs are more appropriate.

The development of the FitFleet portal will soon provide an easy-to-use interface for customers to access data-driven insights into the overall health and utilisation of any machine.

FitFleet CVAs are not just restricted to new machines, or even just Cat equipment – the ongoing support and maintenance solutions can be applied to machines of any brand.

Authorised Images

  • Link - WesTrac field service technician attends J&M Bashforth's work site 
  • Link - J&M Bashforth Director Luke Bashforth checks the FitFleet® portal on his mobile
  • Link - J&M Bashforth Director Luke Bashforth reviews the FitFleet® portal with WesTrac sales representative

WesTrac Media Contact


Marissa Taddeo
marissa @ hellospoke [dot] com.au
0401 019 885

Emily Evans
emily @ hellospoke [dot] com.au
0401 337 959

About WesTrac

As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions designed to make owning and operating equipment as easy, profitable and safe as possible.

With more than 4,500 team members, WesTrac is dedicated to creating and delivering outstanding value for our team, customers, shareholders and the community. We are committed to excellence and are focused on long-term customer relationships and a dedication to customer service, safety, quality and the environment.

Community involvement is an important part of the WesTrac philosophy, and we are proud to support local activities, events and charities in the regions we are based.

As part of Seven Group Holdings Ltd, WesTrac also has strong alliances with other leading Australian businesses, including Seven West Media, Coates Hire and SITECH.

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