Our baseplate is an important part of the WesTrac brand identity. It is a geometric standard design that must remain consistent on all applicable customer-facing assets. It appears at the bottom of large-form visual assets, documents and some campaign pages.
The baseplate must include:
Our baseplate is structured with the following rules:
- Background colour is 8% black
- Disclaimer text is 80% black
- Colour logo must be used with white keyline must be used
- Tagline must be used in bold
- Contact details must be added, not bold
- To provide consistency across all of our customer-facing documents and assets.
- To provide the customer with contact information and related terms.
Only authorised employees, vendors and suppliers will be given authority to create a WesTrac baseplate or be given an existing baseplate that is already in circulation. To request access a baseplate, use the form below.