Our baseplate is an important part of the WesTrac brand identity. It is a geometric standard design that must remain consistent on all applicable customer-facing assets. It appears at the bottom of large-form visual assets, documents and some campaign pages.

The baseplate must include:

  • Logo
  • Tagline
  • Contact Information (either generic or promotion-based)
  • Disclaimer (where applicable)

Baseplate Structure

Our baseplate is structured with the following rules:

  • Background colour is 8% black
  • Disclaimer text is 80% black
  • Colour logo must be used with white keyline must be used
  • Tagline must be used in bold
  • Contact details must be added, not bold

WesTrac Baseplate

Baseplate Purpose

  • To provide consistency across all of our customer-facing documents and assets.
  • To provide the customer with contact information and related terms.

Baseplate Request

Only authorised employees, vendors and suppliers will be given authority to create a WesTrac baseplate or be given an existing baseplate that is already in circulation. To request access a baseplate, use the form below.

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