Our colour palette is an important part of our brand’s visual identity. Assets such as headlines and icons are restricted to colours from this palette.
Yellow & Black
Yellow and black are the two main colours that make up our brand:
When the above two colours cannot be used, our brand allows for the use of white. White is commonly used for headlines when placed over a colour image. It is also featured in the keyline version of our logo.
- HEX: FFFFFF
- RGB: 255 / 255 / 255
- CMYK: 0 / 0 / 0 / 0
When a background colour is required and white is not suitable, our brand allows for the use of light grey. This type of grey is featured on this website and in our baseplate.
- HEX: F6F7F7
- RGB: 246 / 247 / 247
- CMYK: 2 / 1 / 1 / 0
Where suitable, our Caterpillar Yellow colour can also be used in a gradient format as shown below. Examples of where this might be suitable include the background of a print ad or within a video transition. If you are a vendor who is unsure about when to use the gradient, please contact us using the form at the bottom of this page.