Our colour palette is an important part of our brand’s visual identity. Assets such as headlines and icons are restricted to colours from this palette.
WesTrac Yellow / WesTrac Black
Yellow and black are the two main colours that make up our brand. They are used heavily in everything we do, from advertisements to presentations. They are commonly used together as a foreground and background colour, i.e. black text on a yellow background or yellow text on a black background.
WesTrac Charcoal is an alternative to WesTrac Black.
- HEX: 221e1f
- RGB: 34 / 30 / 31
- CMYK: 70 / 68 / 64 / 74
WesTrac Mining (Light Green)
WesTrac Mining is a colour that can only be used on any web page, asset or advertisement related to the mining industry.
- HEX: 9e9f85
- RGB: 158 / 159 / 133
- CMYK: 40 / 30 / 50 / 2
WesTrac Construction (Light Blue)
WesTrac Construction is a colour that can only be used on any web page, asset or advertisement related to the construction industry.
- HEX: 91a1a9
- RGB: 145 / 161 / 169
- CMYK: 46 / 30 / 28 / 0
White is commonly used for headlines when placed over a colour image, as a background colour or as a border. It is also featured in the keyline version of our logo.
- RGB: 255 / 255 / 255
- CMYK: 0 / 0 / 0 / 0
When a background colour or graphic element is required and white, yellow, black and grey are all not suitable, our brand allows for the use of light grey. This type of grey is featured on this website and in our baseplate.
- HEX: f6f7f7
- RGB: 246 / 247 / 247
- CMYK: 2 / 1 / 1 / 0
When a background colour or graphic element is required and white, yellow, black and light grey are all not suitable, our brand allows for the use of grey.
- HEX: 88969f
- RGB: 136 / 150 / 159
- CMYK: 50 / 34 / 31 / 1
When designing graphics, our Caterpillar Yellow colour can also be used in a gradient format as shown below. Examples of where this might be suitable include the background of a print ad or within a video transition. If you are a vendor who is unsure about when to use the gradient, please contact us using the form at the bottom of this page.