Our tagline is “DO MORE”. It’s how we position ourselves and functions as a distilled version of our brand promise.
DO MORE encapsulates our brand in a very tangible, easy-to-remember and practical way. It’s aspirational, forward looking and motivational. It also means something different to every customer. One customer might be investing in an equipment solution to win the next big tender while another wants to expand into a new market. Whatever our customer’s goal is, we’re here to help them DO MORE and achieve it.
DO MORE is a communication tool that can be used on customer-facing, above-the-line, tangible assets designed to promote WesTrac’s products, services and technologies. It is mostly used in the footer of assets. Examples of this include poster advertisements and this website. It can be used in isolation or nearby the WesTrac Cat logo (provided the clearspace rule is met).
The tagline is often integrated into marketing copy and headlines, i.e. DO MORE THAN EVER BEFORE or DO MORE WITH LESS.
The tagline is also often used in social media as a hashtag: #DOMORE
DO MORE links directly to our brand framework in multiple ways. For example: